What is the object of the project?
Object of the project is the provision of publication services for the granting of financial support from the national budget to cover part of the increased cost of households due to the significant increase in the index of consumer prices (MARKET PASS).
Under of the contract, the Contractor:
A) Will draw up an Implementation Plan for the publicity measures, including the content of the individual publicity measures (actions for informing the public/citizens about the measures) and their pricing. Please note that, should there be any publicity measures in the implementation plan that will not ultimately be selected for implementation, the financial object will be reduced accordingly, pursuant to the detailed pricing for the specific measures. The plan must be aligned with and cover the support/publicity needs that may arise during the detailed planning of the measures. For this reason, before drafting the plan, the Contractor must take into account the management model as delivered thereto by the Contracting Authority. The implementation plan for Project actions can be updated according to the needs of the Project as they are dynamically evolving.
Β) Will implement the publicity measures that will be finalised in the context of the implementation plan.
C) Will carry out field research, aimed at evaluating the measurement of the campaign’s effectiveness using both quantitative and qualitative criteria. At the same time, the Search Engine Optimisation and Google Analytics digital tools will be utilised throughout, both for the parameterisation of message dispersion in relation to geographical and other characteristics, as well as for the real-time measurement of effectiveness.
